eBay
Fill Your Cart With Color - A global brand campaign that celebrated individuality, diversity, and shopping like nobody else.
Role: Creative Direction, Design
Playbook.ebay.com
In conjunction with studio Elbow and and eBay Brand Innovation Lab founder Marc Shillum, I developed both a comprehensive brand playbook and a set of tools
for designers that allowed them to quickly learn the brand language and easily create designs for various outputs.