LA Original
A collaboration with LA Mayor Garcetti and The Mayor's Fund for Los Angeles to stake LA’s claim as the world’s creative capital. We designed a logo and program that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.
Role: Creative Direction, Design
LA is the creative capital of the world. As home to a growing creative community and as the largest manufacturing hub in America, LA is where new ideas are born and made everyday. LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products-with proceeds supporting creative entrepreneur programs across Los Angeles.
Mural at the grand Central Market in Downtown Los Angeles
Product from the LA Original Store
Murals at the Westfield Mall in Century City
Store at LAX Terminal 1
Pop Up Store at LAMOCA
Pop Up Store at LAMOCA
Mayor Eric Garcetti in front of the Mural at Westfield Mall
Mayor Eric Garcetti at the unveiling of the LA Original store