LA Original
A collaboration with LA Mayor Garcetti and The Mayor's Fund for Los Angeles to stake LA’s claim as the world’s creative capital.
We designed a logo and program that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.
Role: Creative Direction, Design
Campaign Launch Film
Mural at the grand Central Market in Downtown Los Angeles
Product from the LA Original Store
Murals at the Westfield Mall in Century City
Store at LAX Terminal 1
Pop Up Store at LAMOCA
Pop Up Store at LAMOCA
Mayor Eric Garcetti in front of the Mural at Westfield Mall
Mayor Eric Garcetti at the unveiling of the LA Original store