Peter Reid is a seasoned Design Director with over 20 years of experience leading creative teams across tech, SaaS, and global agency environments. He’s known for building and scaling brand systems, shaping narratives, and crafting digital experiences that are as strategic as they are beautiful.

Peter has led high-impact work for companies like Coinbase, Benchling, Tesla, Google, and 72andSunny—guiding multidisciplinary teams through brand development, integrated campaigns, and GTM efforts for major product launches. With a deep belief in the power of design to clarify, inspire, and connect, he thrives at the intersection of storytelling, technology, and craft.

Peter works remotely out of Ann Arbor, MI